Learn more about using online travel agencies (OTAs)
Two-thirds of the travel market book their trips online. Online travel agencies create a seamless, user-friendly experience for those who want to research, book, and manage their trips with just a few clicks.
Your business deserves to be where your customers are
Hotels that use OTAs enjoy higher occupancy rates and increased revenue, especially during off-peak periods. For a majority of hoteliers, OTAs are a necessary marketing and distribution platform. And they benefit even more if travelers use OTAs for research before switching to direct bookings.
Reach an enormous travel market
Booking.com and TripAdvisor brought a combined 1,221 million visits to their websites in July 2019. Leverage these customer-driven platforms to target travelers, and get more bookings for your property.
Our OTA Partners
RoomRaccoon’s channel manager integrates with the best online travel agencies that are used by millions of business and leisure travelers to book their stays every year. The best part? We don’t charge our clients extra to connect with these popular OTAs. That’s because we understand that online hotel bookings are an essential part of their success - and we want our hoteliers to succeed!
5 seconds rate and availability synchronization
RoomRaccoon’s powerful hotel channel manager syncs your rate and availability updates on multiple OTAs within 5 seconds! This saves you time and eliminates errors, not to mention the hassle of accessing multiple extranets.
Improve brand awareness
Young travelers trust and rely on online reviews. Hotels that are making the effort to maintain a positive digital presence on sites like Tripadvisor will be rewarded.
1. Why do consumers prefer to book with online travel agencies?
If you want to travel, the first thing you do is compare your options online. Online travel agencies are the popular choice for finding accommodation. They make it easy, and convenient to compare specific prices, room types, and destinations. Plus, travelers can even book flights and excursions directly through their favourite online travel agencies!
One-stop-shop online travel agencies allowing customers to research, book and manage their trips in one place are expected to own 41% of the online digital travel market.
2. How do OTAs make money?
Most OTAs make money by taking a commission per booking, which is anywhere from 5% to upwards of 25%. Some OTAs, like Expedia, make the majority of their revenue through the merchant business model. This means that the platform buys hotel rooms and then resells them to travelers. Often, the rooms are sold in vacation packages with airfares and rental cars.
3. What are the drawbacks of OTAs?
The most obvious drawback is that hoteliers must pay a commission fee to the OTA whenever one of their rooms is booked. This means that, unlike direct bookings, you are not handling all of your guest's interactions, and therefore have less control over the booking experience. Truth be told, most hoteliers are fine with paying the commission fee. They feel that this is a small price to pay for having a full house.
4. What are the best OTAs?
Booking.com is an industry and traveler favourite. The OTA giant spent approximately $1 billion on Google advertising to ensure whenever travelers search for accommodation anywhere in the world, booking.com listings will pop up first on metasearch results. Booking.com competes for highly valued traffic with Expedia, Tripadvisor, and even Google itself.
RoomRaccoon is proud to be a premium partner of Booking.com. This means that our clients can manage their Booking.com reviews using our HMS.
Airbnb is a home-sharing platform created for hosts who want to rent out their homes and apartments. But it’s becoming an increasingly popular OTA used by independent boutique hotels and B&Bs. This is possibly due to the fact that Airbnb charges less than the industry average of 15-25% per booking.
Expedia.com is the second-largest full-service global online travel agent, behind Booking.com. Expedia Groups own both Hotels.com, Trivago, and TripAdvisor. Expedia.com is a popular OTA used by Americans and Canadians, the largest travel market in the world. However, consumers are more likely to buy vacation packages over individual rooms on Expedia.
Tripadvisor is an OTA that is best known for its user-generated content and reviews. According to statistics, 80% of all travelers spend up to four weeks on TripAdvisor reading other traveler reviews and researching a destination. This makes TripAdvisor one of the most influential travel agencies for online hotel bookings today.