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5 Hospitality Trends for 2020


With the new year just around the corner, it’s a good idea to start preparing for 2020. The hospitality industry is always growing and it’s getting harder to beat the competition. If you want to stand out in this industry, you should never stand still. We have handpicked five interesting trends that can help you get ready for the future!


1. Focus on More Direct Bookings
For 2020, more and more businesses will be focusing on building brand recognition and brand loyalty to boost their direct bookings. Who doesn’t have a strong desire to sell directly to the customer? The hotel industry knows the importance of OTA’s: they give your property great exposure to travelers around the world, provide confidence and help to build trust in your brand. But as everything in life, some balance is definitely needed. If all your bookings come from a third party, your revenue will be limited to pay commissions to these companies.

Since a Booking Engine can play a major role on your revenue strategy, this feature is considered a key for success by industry experts.


2. Digital Days
New digital technologies are invented every single day. So it’s no surprise that it you can also see that in the hospitality industry. The majority of guests today are self-sufficient, tech-savvy travelers who are comfortable using apps or mobile websites.

Seamless connectivity across platforms and devices is growing more important. Next to that, many hotels are already offering mobile check-in and digital concierge services! Do you also want to offer your guests that? RoomRaccoon has over 300+ integrations partners that can help update your guests travel experience even more. Check them out here!


3. Hey Ho Eco!
People are becoming more conscious of environmental issues. They start to feel more responsible to live a sustainable lifestyle. Considering the environmental impact of everything from plastic straws to reducing waste, eco-friendly accommodations are becoming the new norm. 

Properties can focus on renewable energy resources or even go bigger with installing solar panels on the roof. But you can also start with tiny things like lights that automatically switch off when guests leave their rooms. We know that traveling makes a huge part of global CO2 emissions, so expect future guests to demand more eco-friendly options. Get rid of your paper agenda and printed out forms, start using an All-in-One HMS.


4. Make it Personal
Across almost all industries, personalisation is a major trend, and the hospitality industry is no different. This is primarily driven by the rise of big data. When it comes to winning business, it’s important for a customer to feel they’re being treated like a person, not a number. The experience of your guests at your hotel or B&B is strongly connected to the level of personalization of your services. 

If you have a Booking Engine implemented on your website, guests can check their own preferences, inform any intolerances, allergies or disabilities. You also can ask if they need a parking space, a baby cot or even breakfast in bed. The possibilities are enormous!


5. Let’s go Loco with Local
While traveling, guests love to “ live like locals ”. Authentic experiences will show them how people live their life in the country that they are visiting. Many people do not simply want to experience a life similar to their own, but in a different location. Although it can be enjoyable to walk around in wooden shoes while visiting the Netherlands or to have an afternoon tea while visiting the UK, you should try to think of creative activities. Allow your guests to experience the destination in a way that goes beyond what’s typically found in tourist guides.